Case Studies

The Alcom Business Development Group tested a personalized direct marketing campaign coupled with a personalized URL and e-mail Broadcast to boost attendance for their marketing communications conference to launch their integrated suite of products.

The Pennsylvania University began to notice a significant amount of people visiting their website and beginning applications, but then leaving the site without completing and submitting the application. Alcom was hired to develop a new approach to encourage these interested students to submit their application, and sign up for online courses.

The Alcom Business Development Group tested a personalized direct marketing campaign coupled with a personalized URL and e-mail Broadcast to boost attendance for their marketing communications conference to launch their integrated suite of products.

Traditionally this University relied on a multi-channel approach in attracting young students, including radio spots, newspaper ads, direct mail. The goal of the school was to increase their geographic reach. They wanted to personalize communications to more accurately reflect the close-knit community environment that sets them apart.