A National Healthcare Provider’s Path to an Online Print Portal

Empowering Center of Vein Restoration with Alcom’s Print Portal

The Center of Vein Restoration (CVR) needed to equip its sales and operations teams with consistent marketing materials nationwide. But with 115 locations, coordinating, approving, and managing print orders posed a complex challenge for maintaining brand consistency and balancing internal resources. Alcom Printing Group provided the solution: a custom print-ordering portal that efficiently handled design approvals, budgets, and fulfillment, transforming CVR’s print processes.

Why a Print Portal?

Managing print materials across multiple locations while maintaining brand guidelines and compliance is a common challenge for franchises, healthcare systems, and pharmaceutical companies. Alcom’s Online Ordering Portal simplifies the process with on-demand requests, automated budgets, and pre-approved templates. On top of that, real-time inventory tracking, PCI-compliant payments, and FDA approval monitoring ensure accuracy and security. By eliminating manual approvals and design edits, teams can focus on more strategic tasks.

Get a Custom Demo & See How It Works.

REQUEST A DEMO

Key Printing Challenges

Complex Multi-Location Needs: With 115 centers spread out nationwide, one of CVR’s biggest hurdles was ensuring brand consistency. Local offices needed everything from business cards to patient handbooks, yet each had unique budget requirements and territory-specific details. A one-size-fits-all approach to printing simply wasn’t practical.
Time & Resource Constraints: Before working with Alcom, CVR’s internal team risked being overwhelmed by requests for customized materials. Without a print order management software, the team would have had to juggle manual proofs, endless email threads, and time-consuming budget approvals, detracting from other critical marketing initiatives.
Maintaining Quality & Consistency: In healthcare marketing, accuracy and professional design are paramount. From patient-facing flyers to physician bio cards, each piece must align with brand guidelines and comply with any industry requirements. Mistakes could result in costly reprints – or worse, miscommunication with patients.

Alcom’s Online Print Ordering Solution

To tackle these challenges, Alcom Printing Group introduced CVR to its online print ordering portal – a customizable platform designed for multi-location print fulfillment. Key features include:

On-Demand Ordering & Checkout: Users quickly select pre-approved materials without waiting on design teams.

Pre-Set Allowances & Budget Controls: Automates approvals and eliminates manual expense reporting.

Live Proofing & Version Control: Ensures each piece is up-to-date with the latest branding and disclaimers.

Real-Time Inventory & Secure Payment: Tracks stock levels and complies with PCI standards for transactions.

Seamless Adoption & Partnership

Alcom worked hand in hand with CVR’s marketing and creative teams to configure the portal. This involved setting up:

User Profiles for 75+ sales reps and 50+ operational leaders.
Budget Thresholds aligned with each location.
Design Templates with dynamic fields for quick customization.

Alcom provided onboarding sessions, user guides, and a dedicated help desk to ensure a smooth rollout. Any issues or special requests? Alcom’s support team was readily available to troubleshoot.

Online Print Portal Impact

Enhanced Efficiency & Cost Savings

By migrating to Alcom’s online portal, CVR’s internal designers could focus on digital marketing and larger brand initiatives. No more rushing to customize dozens of versions of a single flyer. Meanwhile, budget management became straightforward thanks to automated allowances.

Brand Consistency & Quality

With live proofing and version control, each CVR center prints from the same, up-to-date design files. This consistency cements CVR’s credibility and ensures patients receive accurate information. Plus, any material updates – like adding QR codes or physician bios – are easily managed.

Daily Adoption & Nationwide Access

According to CVR, the portal is used every day across the organization. Sales teams order brochures, bio cards, and booklets to support field efforts, while operational teams keep marketing and patient education materials in stock. This consistent usage is a testament to the portal’s user-friendly design and immediate practical value.

Continued Printing Success

After eight years of working together, CVR and Alcom have transformed what was once a manual, fragmented printing process into a powerful, centralized system. As CVR continues expanding its footprint, the online print portal adapts seamlessly, adding new templates, updating branding elements, and scaling with growing demand.

A National Healthcare Provider’s Path to an Online Print Ordering Portal