ONLINE ORDERING SYSTEM KEEPS HEALTH NETWORKS PRINT MATERIALS UP TO DATE
A Health Network with more than 300 practice locations had an issue with maintaining brochures in each practice. They had issues with staying up to date, budget control, and quality control of brochure reprints.
Alcom built an online ordering system to help the health network control their budget, quality, and brochures versions.
The online ordering system did the following:
Maintained brand and version control for the brochure
Standardized the most used items so they could be printed in bulk for
Created real time reporting to break out the spend by practice and service line
Real- time reporting helped the marketing team concentrate version updates on the most used service lines
Established spending accounts to make sure each practice stayed within budget
Immediately eliminated 30% of their printing waste
Printing and shipping costs were lowered drastically by having all practices order with one central ordering portal
Brochure budget control from the portal allowed marketing funds to last longer
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