Traditionally, this University relied on multi-channel approach in attracting young students, including radio spots, newspaper ads, and direct mail. The school wanted to increase their geographic reach. They wanted to personalize communications to more accurately reflect the close-knit community environment that sets them apart.
Alcom recommended an oversized self-mailer with variable imagery and text boxes with different messages to prospective students based on gender, in-state/out-of-state residency, desired course of study, their expressed interest in leadership, volunteer service, and athletics. These mailers also contained pre-populated response cards for potential students to fill out and return to enrollment office or go online to application web page.
Understanding the overall goals of the institution, our team developed a successful campaign that helped increase new student enrollment in and out of state. We understand that relevant information creates connections.